The company was established by Mr. Zhongliang Hou from scratch in 2002. As per its brand name: itty-bitty, meaning very small, tiny, the company also had a very humble origin at the first beginning, just like a new born developing baby, toddling, stumbling, climbing up and moving forward…… Over 15 years dedication to this “ tiny and pretty” industry, fortunately the market has recognized our relentless effort by granting us some solid position in this field. The following lists are our footprints and landmarks since that year:
2002 The company began its first step, working with a design studio in France to develop the first range of soft baby toys
2003 First debut in China Baby & Maternity Expo in Shanghai, know as CBME later, the No. 1 juvenile products fair in China
2004 Exhibiting at China Toy Expo in Shanghai and China International Fashion Fair in Beijing
2005 Participating in Spielwarenmesse: Nuremberg International Toy Fair in Germany
2006 Show up at Kind + Jugend: Juvenile Products Fair in Cologne, Germany and New York Toy Fair
2007 Once again exhibiting at Kind + Jugend, Cologne Germany
2008 Presenting in CBME ( China Baby & Maternity Expo) and China Toy Expo in Shanghai
2008 Once again exhibiting at Spielwarenmesse and Kind + Jugend in Germany
2009 First time show up in Kids Russia in Moscow
2012 Once again exhibiting at Kind + Jugend Germany and China Toy Expo in Shanghai
2014 Show up in Hong Kong Toys & Games Fair, seeking distributors in Asian market
2015 Show up at ABC Kids Expo in Las Vegas and CBME in Shanghai
2015 After dealing with soft baby toys and bedding accessories over a decade, we launched our kids fashion line inclusive of underwear and outing wear, serving new born to 6 years old.
2016 Exhibiting at ABC Kids Expo and Kind + Jugend once again
2016 Open the first itty-bitty flag shop with the size 300 sq meters in Guangzhou, shifting ourselves from a manufacturer into a retailer in China
2017 Continuing show up at ABC Kids Expo, Kind + Jugend and CBME
2017 Our itty-bitty franchisee and self-running shops amounted to 40.
2018 Continuing show up at Kind + Jugend, CBME, Hong Kong Baby Products Fair
2019 So far, we have 60 shops under itty-bitty brand.
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